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Pitfalls of Performance Management
By Anthony R. Montebello, Ph.D.

The difficulties associated with any performance management system usually can be traced to one of the following areas:

Goals and Purposes

Performance management systems are highly valued because they can serve a multitude of purposes. Unfortunately, this diversity of goals often undermines the effectiveness of the system. Generally, these divergent objectives can be grouped into two broad categories:

  • Administrative goals.
  • Developmental goals.

A conflict arises in the behavior of the appraisee. The behavior required for establishing effective developmental goals is very different from the behavior manifested when significant administrative decisions are being considered.

Goal Type
Purpose
Predictable Appraisee Behavior
Administrative Determine salary increases, bonuses, promotions, layoffs, demotions, transfers, etc.
Curious, guarded
Lack of candor
Minimizes disclosure of negative information
Accentuates the positive
Developmental Determine the most effective methods to enhance the employee’s abilities and motivation
Openness
Candor

Divergent objectives minimize the appraisal’s effectiveness. Any attempt to identify performance issues is thwarted by the direct report’s defensiveness and lack of candor.

Appraisal Forms

A poorly constructed form can actually hinder productive appraisal discussions by including content that is subjective or ambiguous.

An abridged version of a poorly designed form is illustrated below:

Sample Trait Rating Form

This brief example presents many of the common flaws we’ve found in appraisal forms.

The subjectivity and ambiguity of such forms generates performance reviews that lack validity, practicality, and value. Worst case, the disagreement over terms may lead to conflict and damage ongoing working relationships.

Content
Pitfall
“Good Decisions” What does “good” mean? Timely? Accurate? Logical?
“Planning and Organizing” Combines two dissimilar activities. In a case where the direct report may have effective organization skills, but is a poor planner, for instance, the appraiser must make a forced choice, downgrading the value of one skill or inflating the value of another.
“Positive Attitude” Attitude is a state of mind, calling for a subjective or judgmental response from the appraiser.
“Outstanding Performance” Even the rating scale presents problems. What does “outstanding” look like?
“Rating Scale” Contains problematic terms: outstanding, exceeds requirement, meets expected level of performance. What does “outstanding” look like? Does one person’s idea of “exceed expectations” coincide with another’s?

System Implementation

The importance of the implementation, or “sell-in”, phase cannot be overemphasized. A few of the dangers to avoid are show on the right.

Proper implementation is vital to the success of any new performance management system. Lack of resolve or building unrealistic expectations can mean the show is over before it begins.

Pitfalls
The Consequence
The Natural Reaction As with any initiative, expect those affected to resist the change. It’s a natural reaction. People are suspicious of the unknown. Skepticism is particularly high in organizations that have had failed initiatives in the past.
The Perfect System Corporate characteristics vary form organization to organization, making a flawless, “universal” system unrealistic. Positioning the system with hyperbole or exaggerated benefits will only accelerates its downfall.
The Trial Balloon

The “flip side” to the Perfect System is caused by a tentative or probationary launch. Positioning the system as a “pilot program” or “trial balloon” can hamper acceptance and lead to failure.

Appraiser Skills

Too many managers lack the skills to use appraisal for its educational and motivational purposes. Typical appraiser errors are described below.

The chance to discover, educate, and motivate becomes, instead, a missed opportunity or, at worst, an experience for the direct report that can be debilitating.

Pitfalls
Description
One-Way Communication The appraisal session begins and ends with the manager merely telling employees how they have performed.
Good News/Bad News The manger makes vague generalizations when performance is satisfactory. “Good Work” and “Nice Job” may be pleasant to hear, but they are too general to produce any educational or motivational value.
Good News/Bad News

Negative feedback is quite another matter. Viewed by most manager’s as an unpleasant task, it is either issued summarily or avoided completely.

With persistent problems, the managers anger escalates until an explosive burst of “annoyance driven” feedback is delivered, producing resentment on the part of the direct report.

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